Two partners came to me with a company that had flat revenue for three consecutive years with little profits. They were frustrated and wanted to grow revenues as well as profits.
We spent six months working on the initial phases of their corporate transformation. Some of the projects were aligning the people, cleaning up the information flow, refining processes, and rationalizing the finances. Despite the fact that we had not even directly addressed the sales and marketing function, after six months revenue started to take off.
During the next twelve months the company’s revenue doubled and profits increased dramatically. Sales and profits continued to grow as the corporate transformation continued.
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