Steve Jobs believed in perseverance.
He’s quoted as saying, “I’m convinced about half of what separates successful entrepreneurs from the non successful ones is pure perseverance.”
We all know how difficult it can be to start and grow a successful company. If you’re coaching or advising an entrepreneur or business owner, you want to encourage them to stick with it when things get tough so that they reach their final goals.
However, there is a caveat, they need to be adaptable enough to change path, direction and still reach their ultimate objective. This finding has been confirmed by some recent research, led by, among others, Carol Dweck out of Stanford University.
This research found out that there were six questions when people considered that separated those that were very successful from those that were much less successful. These questions really boil down to two phrases, every question had one of these two phrases in it.
One of the phrases was “help yourself”; questions like “what are things you can do to help yourself and what can you do to help yourself?” And the other phrase was “better way”. “Is there a better way of doing this? How can you do it better? What are the things you can do to make yourself better at this? And what can you do to get better at this?”
So if you’re coaching or advising someone, I would keep these two phrases in mind, help yourself and better way.
I hope this has been a helpful insight for you.
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